The 7 Deadly Sins of Advertising (And How To Avoid Them) by glyn williams
Only 18% - 22% of advertising produces a positive ROI, why is that?
The small business owner is often inexperienced, Not knowing how to advertise or how to copywrite in a way that makes their small business marketing work.
Do any of these apply to you?:
"It doesn't matter where I advertise, it just does not work"
"Everyone knows about my business but no-one buys from me"
"The only way advertising works for me is when I do large discounts, and that doesn't make me money"
"My experience is that advertising does not work for my kind of business"
All of those statements are most likely to be caused by one of 'The 7 Deadly Sins of Advertising"
This is a practical advertising book that gives you a step by step system of how to give your advertising for small business the best chance of success.
You will discover the biggest mistakes and more importantly how to avoid making them. You will attack branding issues, make sure that your message is on target and will make sure that your reasons for advertising are the right ones.
This book will help you to:
Identify your different target markets
Decide on which advertising medium to use
Move your focus onto the customer
Create a strong brand for your business
Take control of your marketing and teach the advertising salesmen their own game
Learn how to measure whats working and what should be ditched
Every chapter gives you an easy action step to take to embed what you have learned and will most likely give you plenty of 'aha' moments as you read through it.
The results of the system will enable any small business owner to create effective advertising campaigns with any kind of advertising. From the heady heights of TV right down to garden signs, the golden rules are the same with any advertising.
If you want to learn how to advertise and get a grip with small business advertising then this book will help you.
One campaign that was designed completely with the 7 deadly sins in mind created over 40,000 in revenue for a small four employee business from just a 1250 spend. Another for a precious metals dealer grossed over £2million. FROM ONE ADVERTISEMENT
The author has over 20 years experience in business and more importantly advertising and marketing as a core strength. He has successfully ran several enterprises including two radio stations and has written literally thousands of commercials and advertisements.
This is not rocket science - you can learn it too.
About The Author...
Glyn Williams was born in Derbyshire UK in 1963. His father, brother and late grandfather were all entrepreneurs and businessmen. For over 20 years worked in sales and marketing and as a radio personality until in 2012 he contracted 'High Grade Dysphonia', the closest you can get to vocal cancer. Laser surgery of the vocal chords followed which solved the problem but left him without his most basic sales tool in full working order.
Life with a diminished voice forced him to look at a new career that was not dependent on the use of the spoken word. In a change of career he became a writer in 2013 and decided to share his knowledge of sales and marketing through books. He has also been a highly respected foreign exchange currency speculator for 12 years.
He continues to live in Derbyshire England with his wife Daphne.
Other Books By glyn williams
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