Title/Description   Author

Designing Ecommerce Websites: A UX Design Handbook for Great Online Shops by Matt Isherwood

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Does your ecommerce site attract visitors but fail to convert enough into paying customers? Are your sales numbers not where you want? Have you got an ecommerce site but not yet spent any time on improving the design?

If it’s time to upgrade your website’s user experience then Designing Ecommerce Websites is the only book to tell you exactly how to do it. It provides you with 66 guidelines on how to best use every element on each each step of the online shopping process.

This book is the result of a decade’s worth of UX design experience, and several years spent consulting with a wide range of different ecommerce startups. It is based on knowledge learned from user behaviour data and running many different usability tests. It tells you what works in reality, not in theory.

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About The Author...

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Matt Isherwood


Matt Isherwood is a UX consultant who helps ecommerce sites improve their website designs via evidence, not guesswork. He writes regular blogs and articles on UX design, in addition to writing books on the subject, including the Amazon Kindle bestseller Designing Ecommerce Websites.

He aims to give practical advice in a clear, easy-to-understand way. His content is based on knowledge learned from user behaviour data from real websites and from running many different usability tests. It tells you what works in reality, not in theory.

He started his career at the BBC, before being the lead UX designer at onefinestay, and spent several years teaching UX workshops and courses at General Assembly in London. He now specialises in remotely consulting to growing start-ups whilst living in the English countryside.

Other Books By Matt Isherwood

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Designing Ecommerce Websites: A


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