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Spotlight On Indie Author Alex Oriani
indie author Alex Oriani

Alex Oriani is a London-based writer and journalist with expertise in social media, technology and the world of internet, and has a background as a screenwriter. He’s interested in how people develop fixations and how they use technology as a substitute for their social life. In the new mystery short story collection, Strange Stories, he explores human obsessions and how they can lead you to unexplored and mysterious territories where anything can happen. The first two Strange Stories are: The Book of Thrills Stephen lives a dull life in which he has never taken a risk or chanced his luck. His only passion is reading crime fiction and sucking up absorbing all the thrills he lacks in his life. But one day the stories come looking for payback... Weapon of Mass Gratification Once upon a time, before losing everything, Ben was a successful man with a fulfilled, happy life. Now, in order to fight his depression, he feeds his hurt ego with social media rewards consisting of daily Facebook likes and comments. But he soon becomes dependent on those rewards and realizes he can’t live without them anymore. Alex’s first book is Born To Be Liked, a trawl through the pop psychology, culture and sociology of social networks.

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Born To Be Liked

Born To Be Liked is the first book that, with a blend of humour and science, uncovers what we (really) do on Facebook and why we do it. We spend 40% of our conversation talking about ourselves, but when we are on social media the figure rises to a staggering 80%. In theory, Facebook helps us to stay connected to our friends. In reality, the reasons why hundreds of millions of people log in every day are more interesting than that. From the SOC (Soap Opera Character) to the Check-in-oholic, from the Hoax Plugger to the Compulsive Selfies Poster, everyone on Facebook has their own pattern of furtive habits and behaviours. With a good dose of irony and the help of university researchers and hard-core Facebook users, Alex Oriani, London-based journalist and writer, analyses what we (really) do on Facebook and why we do it. “Don’t read this book if you can’t take a joke because, if you’re honest, you’ll recognize yourself in many places in this book. If you don’t laugh out loud at least five times, you’re practicing social-media self-deception” Guy Kawasaki Chief evangelist, Canva, and someone with eight million followers

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